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Bet You Didn’t Know the Hidden Meanings Behind Famous Logos!
Have you ever wondered about the stories behind the logos of famous brands and their hidden meanings? These logos are not just mere symbols, but signify the founding philosophy, identity or history of the brand. In this article, we will reveal the secrets behind some of the most recognizable logos in the world.
Let’s start with Coca-Cola! The famous red and white color combination of Coca-Cola is instantly recognizable. The founder of Coca-Cola, John Pemberton was a pharmacist who used to sell his tonic medicine over the counter. The original logo of the brand featured a cursive script with two 'C's' surrounded by a decorative circle. The iconic script was created by Pemberton's bookkeeper, Frank Robinson, who suggested the use of cursive lettering to make it more appealing. The script is still used as the brand’s logo and has become one of the most widely recognized logos globally.
Another well-known logo with hidden meaning is that of FedEx. The purple and orange colored FedEx logo has a hidden arrow between the "E" and "X" letters, symbolizing speed and accuracy of the delivery service. This arrow is not explicitly visible, but once you see it, you cannot unsee it!
The e-commerce giant Amazon’s logo, which features a jagged arrow pointing from A to Z, appears to be just another logo at first glance, but it actually conveys the message that Amazon provides everything from A to Z. The arrow also suggests smile, representing customer satisfaction, which is Amazon’s number one priority.
Assuming that you are familiar with the car brand Toyota, have you ever looked closely at its logo? The three overlapping ovals stand for the heart of the customer, the heart of society and the heart of Toyota, all uniting to form a bigger picture, which is Toyota itself. The logo also incorporates a few points of interest to indicate its Japanese roots, such as the background of the logo, which resembles a Japanese flag.
The logo of Wikipedia may seem simple at first glance, but it contains myriad symbols denoting everything from interaction and open-access to educational resources. The segmenting of the globe goes to depict the idea of a shared 'world of knowledge', while the puzzle pieces facilitate the idea of building blocks of the vast information available via the platform.
In conclusion, these logos are not just mere symbols, but signify the founding philosophy, identity or history of the brand. They are cleverly designed to convey deep and meaningful messages with the help of clever designs. These logos are truly inspiring as they teach us a lesson of how much care and attention is put into designing a brand’s identity. So next time, when you see a famous logo, try to explore and dig deeper into its hidden meanings!
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